SEO in 30 days
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Lesson 5 of 30 · 14 min · 7 steps

Day 5. A 15-minute health check for your site

Concept1/7

The key idea

Five quick checks

Before deeper work, look for problems that can undermine everything else.

  1. Indexing. Search for site:yourdomain.example. Are useful pages present? Do internal search, filter or test pages appear? Treat the operator as an incomplete diagnostic, not an exact count.
  2. robots.txt. Open yourdomain.example/robots.txt. A site-wide Disallow: / blocks compliant crawlers, often because staging settings were copied into production.
  3. noindex. View the source of an important page and search for noindex. It should not exclude a page you want indexed.
  4. HTTPS and host variants. HTTP/HTTPS and www/non-www variants should converge on one preferred URL, ideally in a single permanent redirect.
  5. Mobile usability and speed. Try your phone and PageSpeed Insights. Is text readable? Do buttons work? Are serious performance problems reported?

Record findings before fixing

Keep a log: problem → location → impact → next step. This preserves findings and makes priorities visible. Module 4 covers technical details.

Diagram2/7

Critical blockers to check first

robots.txt and a noindex meta tag, with risky settings highlighted in red and targeted alternatives in green.
A site-wide Disallow and noindex on important pages are serious discovery and indexing problems.
Example3/7

A diagnostic log

Record findings in a form you can act on.

Before

Notes lack URLs, impact and next steps. A week later you cannot tell what matters or what was fixed.

After

Every issue has a location, impact and next action, making priorities visible.

How an expert reasons

Prioritize blockers that prevent important pages from being crawled or indexed. Speed and unwanted indexed pages also matter. This log will feed your day-30 plan.

Key point4/7

Avoid blind experiments on a live site

Before changing robots.txt, redirects or templates, make a backup and record exactly what changed and when. Test the result. A mistaken crawl or indexing directive can disrupt search visibility.

Check5/7

Check your understanding

After a site move, traffic drops to zero. robots.txt contains User-agent: * followed by Disallow: /. What does that mean?

Check6/7

Check your understanding

The site opens over HTTP and HTTPS, with and without www. What should you do?

Practice7/7

Run the five checks

Run the five checks on your site and record:

Problem | Location | Impact (critical/high/medium/low) | Next step

If you find no problems, record that too: ‘robots.txt checked, no unintended noindex, host variants redirect…’. This is your starting baseline.

Saved automatically, even offline.

Lesson complete

A few steps are still unchecked — the button below jumps to the first one.

Up nextDay 6. Finding keywords: where search demand comes from12 min

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